"Beauty, like food, should be a health choice." - Anisha Khanna, CEO

The New Natural at Sonäge is our commitment to care deeply about the ingredients in our products and make a positive impact on our community of employees, clients and partners. We have been raising the bar even higher by aligning our brand with the Environmental Working Group, supporting EWG Verified™, the gold standard in health and wellness certification. Sonäge is a minority women-owned company that fosters an inclusive workplace. And because we think being kind is beautiful, our products have always been cruelty-free and vegan-friendly.