Advik Ayurveda is a skincare brand that is based on the principles of Ayurveda, which is one of the world's oldest healthcare systems. It focuses on the interconnectedness of the body, breath, mind, and spirit, and emphasizes the use of natural and holistic solutions for beauty and skin care. The brand is known for its use of natural ingredients, absence of harmful chemicals, and adherence to the principles of Ayurveda.