Digital marketing is the use of digital technologies, such as the internet, social media, search engines, and mobile devices, to promote and sell products or services. It involves various tactics, including SEO, PPC, social media, email, content, video, mobile marketing, and analytics, to reach a targeted audience, build brand awareness, and drive online traffic, leads, and sales. It provides a cost-effective way to engage with customers, track and analyze marketing efforts, and improve ROI. In today's digital age, it is essential for businesses to embrace digital marketing to stay competitive, reach new audiences, and grow their customer base.