Located on the banks of the Tennessee River, Muscle Shoals, Alabama is the unlikely breeding ground for some of the most creative and defiant music in American history.

Under the spiritual influence of what the Native Americans recognized as the 'Singing River', the music created in Muscle Shoals changed the world and has sold millions upon millions of copies worldwide. At its heart is Rick Hall who founded FAME Studios. Overcoming crushing poverty and staggering tragedies, he brought black and white musicians together to create music that would last for generations while also giving to birth to the unique 'Muscle Shoals Sound' and the rhythm section 'The Swampers'.

In the film legendary artists including Mick Jagger, Keith Richards, Percy Sledge, Greg Allman, Clarence Carter, Etta James, Alicia Keys, Bono and others bear witness to the magnetism and mystery of the place and why it remains a global influence and mystery today.