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The journey of Adolf Dassler, the founder of Adidas, began in his mother's washroom in a small town in Bavaria, Germany, where he started designing and making shoes. Dassler was determined to stand out in the market by creating the best possible sports shoe for athletes. He gathered feedback from athletes to improve his designs and address their needs.
In 1949, at the age of 49, Dassler registered "Adi Dassler Adidas Sportschuhfabrik" and introduced the first shoe with the now-iconic Adidas three stripes. His dream came to reality when the German national football team won the World Cup final in 1954 wearing Adidas shoes. This victory propelled Adidas to become a household name in sports footwear and an international brand known for high-quality athletic wear. Now, Adidas is the largest sportswear manufacturer in Europe and is second only to Nike worldwide with $21.4 billion assets.

If you are curious about Dassler business strategy, his hard-work and difficulties he faced, then comment down, we will made a complete video on it.

4 months ago | [YT] | 4