Maxwell Rhoe

I wanted to drop some YouTube advice for everyone trying to make it on YouTube.

YouTube is great because of how rewarding and humbling it can be.

There is always a reason for what happens.

A bad performing video didn't just perform bad for no reason.

The same goes for high performing videos...

π“π‘πžπ«πž'𝐬 𝐚π₯𝐰𝐚𝐲𝐬 𝐚 𝐫𝐞𝐚𝐬𝐨𝐧.

That's basically what we are all trying to figure out.

"What worked well, how do I repeat that?"

"What didn't work well, how do I avoid that?"

This is a dumbed down version of how I look at it now:

A GREAT video idea with GREAT packaging WILL do well. (People will click and watch)
A GREAT video idea with BAD packaging CAN do well. (People will click but might not watch)
A BAD video idea with GREAT packing ALMOST NEVER does well. (People will click but not watch)
A BAD video idea with BAD packaging has NO CHANCE. (People won’t click, and even if they do, they won’t watch.)

(Also, I don't get angry or sad or feel any way about views anymore. I don't EXPECT some sort of result. I see what happens and no matter what, I try to LEARN and do better next time.)

One of these 4 options almost always leads to why you got a certain view count.

Let's say you had a video that performed pretty average.

It's most likely is that your idea wasn't appealing enough.

But it also could be that your packaging (title & thumbnail) were pretty shit.

You can usually use YT Analytics to help you understand where you went wrong.

Then, always ask yourself..."Why???"

Why did nobody click on this video?

Why wasn't this video appealing to my audience, even though I thought it would be?

Did it do bad because I was trying to solve a problem that didn't exist, or a goal that nobody really cares about?

Is it not relatable?

As a YouTuber you always need to figure out the why.

Once you know WHY something happened, you will know WHAT to do next time.

You won't be lost.

Honestly, I was lost for a while, and even though I'm learning more, I still need to ask myself that "why" question all the time.

But still, I'm feeling less like I'm stranded at sea in this ocean that is YouTube.

Getting a better understanding of all this also comes with experience.

Again, THIS is what helps me make sense of everything ⬇️

A GREAT video idea with GREAT packaging WILL do well. (People will click and watch)
A GREAT video idea with BAD packaging CAN do well. (People will click but might not watch)
A BAD video idea with GREAT packing ALMOST NEVER does well. (People will click but not watch)
A BAD video idea with BAD packaging has NO CHANCE. (People won’t click, and even if they do, they won’t watch.)

If you don't learn from each video, you will keep doing the same thing and making the same mistakes without making any progress.

And as we all know, the true definition of insanity is doing the same thing over and over and expecting a different result.

Hope this helped, and if you made it here, might as well join the community:
www.skool.com/maxwellsmovement/about

2 weeks ago | [YT] | 35