30:31
Make the Trailer Before the Game: A Marketing First Way to Prototype
GDC
1:00:36
Cult of the Twitch: How 'Cult of the Lamb' Used Twitch Integration to Reach a Massive Audience
28:35
All Game Trailers Are Not Created Equal
1:01:13
It's Better To Be Friends: Marketing "Asks" and the Reality of Game Production
34:04
'The Looker': The Art of Parody Against the Menace of Goofiness
30:13
From Pitch to Pancakes: How 'Bear and Breakfast' Blended Genres To Succeed
28:45
Surviving 'Vampire Survivors': Agile Community Management
The Future of Game Communities, and How We Avoid It
27:56
Play With Your Audience: Enhancing Your Social Strategy Through Theater
29:25
A Moderation Guide for Successful Brand Livestreams and Digital Events
1:01:49
Growing an Internet Cult: 'Cult of the Lamb's' Social Strategy
1:01:50
No-Budget DIY Marketing for Indie Games
31:03
The Golden Rule of Game Promotion: No One Cares About Your Game
28:33
Inclusive Marketing for Indies
32:22
Launch Day: The Emotional Cost Of Releasing a Game
33:27
Social Media Deep Dive: 'Among Us' TikTok Strategy
29:54
Sharing in Success: How to Compensate Your Team Through Revenue Sharing
32:00
Good Deeds Through Games: Integrating Features to Address Climate Change
35:41
Don't Be a Copycat: Personalized Marketing for Your Game
1:03:47
'Chicory' Marketing and PR Postmortem
30:37
PR Success.gif: How to Get Your Game Across in 5 Seconds
23:11
Making Marketing Mistakes
26:29
How Killer Queen Built an Esports Scene on an Indie Budget
56:55
Whose Game Is It, Anyway? How Community Relationships Shape Games: Lessons from Warframe
30:57
Discoverability from Day Zero
29:56
The Power of an Embedded Community Platform to Inform, Engage, Educate and Retain
31:14
The Diary of a Modern PR Campaign: How to Plan Your Game's Promotion
36:37
Closing Down Game Communities: How to Plan a Dignified Breakup
1:05:23
Bridging Community Divides in Cross-Platform MMOs
34:07
Frictionless Media: Why Community Is the New Marketing
27:04
Designing Game Communities for Kindness
49:13
Social Media Influencers and Non-Traditional Marketing: Legal Pitfalls and Loopholes
1:00:07
Capturing Great Footage for Game Trailers
31:53
How to Use Machine Learning, Live Telemetry Analysis, and Computer Vision to Manage Communities
24:12
Aesthetic Driven Development: Choosing Your Art Before Making a Game
58:00
Empathizing with Steam: How People Shop for Your Game
51:05
What to Write So People Buy: Selling Your Game Without Feeling Sleazy
29:39
Community Marketing and Management at Your Best and Worst Times
25:50
Game Discoverability Day: Free vs. Paid: Discoverability for Smaller Mobile Games
29:08
Why Forums Can Be Great for Indie Community and Discoverability
28:40
More Feelings, Fewer Features: Showcasing Your Indie Game Through Messaging and Video
26:55
25 Years of Building Community at Wizards of the Coast
30:09
Community Driven Discoverability for Indies
32:38
Game Discoverability Day: Paid Acquisition for Smartphone Games: A Scrappy, Practical Guide
31:34
Game Discoverability Day: Crowdfunding Your Video Game in 2019
30:17
Complete Postmortem of Marketing Campaign for This War of Mine
1:01:27
Slay the Spire: Success through Marketability
30:29
Thriving in Steam Early Access: Turning 20XX's Slow Launch into Success
29:28
Trailer Made: What Makes a Successful and Memorable Game Trailer
25:10
Circle in the Dark: The Darkest Dungeon Community
33:51
Build Your Own Fan Club: How to Use Your Email List
31:56
Dream Daddies and Fearful Fathers: How Indies Can Cope with Being Terminally Online
25:47
Game Discoverability Day: NOTICE ME: The Grind Behind the $272K Funding Success of Boyfriend Dungeon
34:39
Why Dark Souls Is The 'Ikea' Of Games
50:10
Players Are People Too
29:23
No Booth, No Problem: Showcasing Your Game on the Go
31:09
Power of the Pack: Success via Community-Based Development
28:58
FRAMED: A Recipe for Critical Success
30:02
Marketing on Zero Budget
1:02:52
PlayerUnknown's Battlegrounds: From Pre-Alpha to 20 Million and Counting
53:35
The Vertical Slice Challenge
28:13
Pop-Up Arcade: Postmortems on Indie Arcades and Events
25:14
Unconventional Wisdom on Creating a Passionate Community
1:03:56
Care and Feeding of Wild Fansites
37:37
30 Things I Hate About Your Game Pitch
29:57
Poly Bridge and Social Media: A Love Story
58:17
Awesome Video Game Data 2017
58:37
PR & Marketing Lessons Learned from Goat Simulator
28:20
You Suck at Showcasing Your Game
1:00:56
Marketing Indie Style
48:45
Running a Post-Apocalyptic Indie Studio
31:10
(Opportunity) Cost Effective Marketing & PR for Indies
29:20
Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and No Man's Sky