WayCool has built the most comprehensive tech stack in the food economy, transforming soil tech, seed tech, farm tech, processing tech, distribution, retail tech, consumer tech and fintech to enhance the food ecosystem. Procuring fresh agricultural produce directly from 85,000+ farmers and leading Farmer Producer Organisations in India, we seamlessly deliver it to 1,00,000+ customers such as Processors, Traders, Retailers, HoReCa brands, and discerning consumers. Infusing Robotics, AI, ML, and Deep Learning, we are leveraging technology to scale and operate the food platform from soil to sale.

As India’s fastest growing agri-commerce company, we have a multi-channel product range from fresh produce and staples to dairy, serving over 1,00,000 clients in general trade, modern trade and food services space. Our consumer brands basket includes - Madhuram, Kitchenji, L'exotique, Kwik Kitchen, DeziFresh, and Freshey's.


WayCool Foods

WayCool wishes everyone a very happy #Onam!



#WayForward #WayTogether #WayCool #Onam2022

2 years ago | [YT] | 6

WayCool Foods

Creating the #foodflag was an attempt to celebrate the story of #India’s agricultural growth - essentially a story of desperation, determination, and perseverance that translated into the journey from being a net importer of grains to a self-reliant community.



#WayCool #WayForward #WayTogether #independenceday

2 years ago | [YT] | 5

WayCool Foods

Censa’s USP lies in solving problems at the macro level by enabling various stakeholders to operate on the same platform. In a conversation with Mr. Akshit Pushkarna, Entrepreneur India, Mr. Avinash Kasinathan, CEO, Censa explained how the seamless integration helps in moving produce throughout the #supplychain all the way to D2C retailers.



#WayCool #WayForward #WayTogether #Censa #agritech

2 years ago | [YT] | 2

WayCool Foods

WayCool salutes the warrior spirit of #TeamIndia, who made us proud at #CWG2022! In this moment of pride, let’s celebrate the resilience, commitment and winning spirit in each of our athletes.

#WayCool #WayForward #WayTogether #cwg2022india

2 years ago | [YT] | 5

WayCool Foods

Bringing tech to Kirana stores, WayCool has brought about a tectonic shift in how your regular “mom and pop stores” carry out their business. Our retail tech captures real-time trends based on demographic and socio-economic parameters and seamlessly ties them to order placements and inventory levels, paving the way for hyper-localisation.



Cool, isn’t it?

Read the whole story, to know more.



waycool.in/insights-blog/harnessing-technology-to-…



#WayCool #WayForward #WayTogether #agritech

2 years ago | [YT] | 2

WayCool Foods

"We believe that each of the stakeholders in the #foodecosystem has a responsibility toward collectively improving #foodsafety concerns. To this end, we are validated by TUV SUD, a reputed international provider of quality and safety certifications and receiving ISO 22000:2018 ( Food Safety Management System ) certification for our fruits and vegetables distribution centre at Virugambakkam, #Chennai" writes Amrit Bajpai, COO, WayCool Foods.

Click the link to know more about how and why we did this!

lnkd.in/gvYbMx5W


#WayCool #WayForward #WayTogether #ISOcertification

2 years ago (edited) | [YT] | 7

WayCool Foods

With 7000 sapling transplants over a 20,000 sq ft area, WayCool, in association with Tamil Nadu Forest Department is creating #Coimbatore city’s biggest #Miyawaki forest! Here’s a peek into the inauguration coverage where over 200 saplings were already planted!





#WayCool #WayForward #WayTogether #climateaction #greencover

2 years ago | [YT] | 3

WayCool Foods

Every agri product has an interesting journey.
In this case, it's from being a potato to becoming the wedges on your plate. Avinash Krishnakumar Kasinathan, Chief of Strategy & Technology, WayCool Foods pens down how WayCool’s food OS engineers this journey to ensure you get the perfect experience you are looking for.
Check out our new blog: waycool.in/insights-blog/reimagining-the-possibili…


#WayCool #growingtogether #tech

2 years ago | [YT] | 0

WayCool Foods

Fries, patties, wedges, kebabs, and whatnot, one can never have enough potatoes! Read on to know how Potato ensures global food security, and how SV Agri, a WayCool subsidiary is stepping up to transform the potato ecosystem in India.

Check out our blog: waycool.in/insights-blog/how-potatoes-ensure-globa…


#WayCool #growingtogether #tech #potato

2 years ago | [YT] | 0

WayCool Foods

At WayCool, sustainability is not a byproduct but a core aspect of our existence.
SRINIDHI S. RAO, Head Environmental and Social Governance, WayCool shares his thoughts on how we work towards it.

#WayCool #growingtogether #Agritech #tech #StartTheAction

2 years ago (edited) | [YT] | 7