In the early 2000s, New York City saw a lot of changes in the Hip Hop community. The talent of both emcees and producers had evolved into a top-notch, competitive level, big corporations had infiltrated the music industry, and radio stations and record labels expanded drastically. Home recording was a lot more accessible as equipment costs were affordable. Demo tapes and CDs had flooded the scene, but it was the first sign of record stores closing their doors. The explosion of digital media and the Internet had completely changed the way people consume music. For many, it meant they could reach a wider audience. For others, it meant a decline in album sales. This led to the closing of Tower Records, Virgin Megastore, and Sam Goody, as well as local mom and pop stores across the country.

This also became the beginning of Creative Juices Music. As an intern for record labels in the 1990s, the traditional methods of marketing and promotion for album releases were becoming obsolete. Cater